A Tale of Too Many Coffees

Buying CoffeeStoring Coffee
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Coffee is best when it's fresh, and it's FRESHEST 2-3 weeks after it was roasted.  This means a few things:1) You should buy your coffee from a place where you know it was roasted recently.  It wasn't roasted recently if it comes in a big tin pre-ground, or if it's instant.  Also, the friendly staff at Starbucks probably don't know how recently their whole bean coffee was roasted.  Go to a local roaster.