Support the Thanksgiving Coffee "Buy-cott"

     Global shipping currently accounts for more than a billion tonnes of carbon dioxide emissions each year. Coffee is the most widely traded agricultural commodity in the world.Small coffee companies have already transformed industry practices (i.e. fair trade).  A move in coffee could yield similar results in other fields like sugar and cocoa.[ad#Google Adsense - use me]What's a "buy-cott" and how can you be a part of a social movement throug the buying decision that you make?  Carrotmob, a commerce platform for socially and environmentally conscious purchasing is launching a new campaign with Thanksgiving Coffee.  If consumers purchase $150,000 in Thanksgiving Coffee over the next 20 days through this site, Thanksgiving will become the first company in over 150 years to transport their beans through wind power.This is the chance for consumers to vote with their money and effect change in real time.Thanksgiving Coffee Company is an artisan coffee roaster in Northern California. The family-run company buys from small farms and cooperatives around the world, and already embrace cutting edge sustainability practices.  Thanksgiving has long held a dream to transport their beans through wind power.Carrotmob believes that people can influence businesses by voting with their money to increase sustainability. The Carrotmob model asks consumers to “vote with their money” and show that there is market demand for sustainability.  Carrotmob has had close to 300 successful local campaigns at cafes and grocery stores around the world in over 20 countries.What do you think?  Does this motivate you, when buying a quality product that you were going to buy anyway, to buy from a company that makes such a commitment for change?