Starbucks and Instant Coffee

In late July of this year, Starbucks announced that ten months after the launch of its new VIA Instant Coffee, that sales of the product had hit $100 million globally.Starbucks VIA Instant Coffee is available in a bigger and more economical bulk format from the Starbucks Store online.  Click here to learn about the Starbucks 50-Serving Colombia Ready Brew.  At $34.95 for 50 servings, you pay 70 cents for a cup of coffee that is ready in as fast as it takes water to boil and according to Starbucks, with all the flavor of its in-store coffee that costs about twice this.